For a while, there was anticipation that social media sites were just a medium to spend pastimes but now the scene gets totally changed. Today, everyone company is promoting their brand on social media sites. Most of the business person thinks that it is one of the best ways to reach the customers directly. Like other regular users, companies always focus for altered ways to interact their audiences online. So, move further and let’s check out some of the latest social media and marketing trends.
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman
The presence of companies over social media platforms has evolved greatly over the past few decades. With the approach of latest social media trends, companies can listen directly to their customers and respond them. For this reason, the agencies bring their effort to introduce a new brand in social media sites and get customer touch points easily. Social media now stand at a saturation point in terms of commercial messages, thus, to stand out of other brands, it is very essential to stay on pace with some rapid conversations happening on daily network. Social media agencies establish protocols and teams to respond on such big events and bring the brand in power.