You’ve probably heard the questions (or asked them yourself):
How does Twitter work?
Can I really use it to grow my business or nonprofit?
What’s the point of 280 characters (RIP, 140)?
Here’s the thing: Twitter isn’t complicated.
At its core, Twitter is about conversation—and we’ve all been doing that since we were kids.
Twitter Is Just Talking—At Scale
Forget the tech jargon. Forget that you occasionally lock yourself out of your email account. Twitter isn’t about mastering the latest app; it’s about joining the conversation.
And if you’ve ever stood in line and made small talk with a stranger, congrats—you’ve already mastered the basics of Twitter marketing.
Imagine standing in line at your favorite coffee shop.
Someone says, “The wait is always crazy here.”
Another chimes in, “Yeah, but their oat milk latte is worth it.”
Someone else jumps in: “Did you know they’re open late on Wednesdays?”
That conversation spreads. People share. Some take action.
This is Twitter—real people, sharing thoughts, ideas, and info, in real time.
Why Twitter Works for Businesses and Nonprofits
Whether you’re a local shop, a global brand, or a nonprofit, Twitter gives you a front-row seat to what people are saying.
More importantly, it gives you a chance to respond, engage, and build relationships.
✅ You can answer questions
✅ Join trending conversations
✅ Share useful info
✅ Listen to what your audience really wants
It’s digital word-of-mouth—and it’s happening with or without you.
Twitter Is Communication. Simple.
It’s not just for “young techies” or “influencers.” And please, don’t hand it off to the intern just because they “get social media.”
If you can talk, you can tweet.
If you can text, you can tweet.
If you can listen, you can win on Twitter.
The Bottom Line
Twitter lets you listen, engage, and educate—one short message at a time.
It’s your queue conversation, but instead of five people waiting for coffee, it’s millions of people around the world… and they’re already talking about you (or something you care about).
👉 Ready to join the conversation?
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