Let’s be honest: navigating today’s marketing landscape is tough. Should you invest more in direct mail campaigns to engage current donors? Or focus your marketing budget on digital channels to reach new audiences? And if you go digital, how do you structure an effective Marketing Strategy? Should you prioritize lead generation to expand your donor database or focus on donor retention to keep your current supporters engaged?
These are the kinds of complex questions that keep nonprofit leaders up at night.
And then there’s the hiring process. Think back to the last time you tried to bring someone new onto your team. How many hours did you and your staff spend crafting job descriptions, reviewing resumes, interviewing candidates, and onboarding new hires? What could your organization have accomplished with those valuable hours instead?
After all that effort, you’re still facing the high cost of labor. You’re not just covering salaries—you’re also paying for benefits, payroll taxes, insurance, and 401(k) contributions. And when you add the need for designers, campaign managers, and analysts to track Campaign Performance, it adds up fast. How many more people could you have helped if those resources had gone directly toward your mission?
That’s why more nonprofits are turning to Fractional CMO Services—and why it might be the smartest move for your organization right now.
What Is a Fractional CMO?
A Fractional Chief Marketing Officer is an executive-level marketing expert who works with your organization on a part-time or contract basis. They provide high-level marketing leadership and Strategic Marketing expertise without the full-time cost of a traditional CMO.
With a Fractional CMO, you get an experienced professional who asks the right questions, develops data-driven strategies, and guides your team toward measurable results—all without draining the budget you need to serve your community.
Why You Need One Now
Imagine this: It’s 9 p.m., and you have an idea to increase donor engagement. You send a quick email, and by the next morning, you have a clear plan from your Fractional CMO on how to make it happen—without the overhead costs that come with a full marketing department.
A Fractional CMO gives you the benefits of executive marketing leadership at, well, a fraction of the cost. You get the expertise of a Marketing Consultant who can develop a Custom Marketing Solution tailored to your nonprofit’s goals, whether that’s increasing donor retention, expanding your reach, or launching a new campaign.
Why Rose and Angel?
At Rose and Angel, we specialize in Affordable Digital Marketing Services for small to medium-sized nonprofits. We provide hands-on support and Cross-Functional Team Leadership, so you can focus on your mission while we handle the marketing.
Our network of expert Service Providers means we can scale your marketing efforts as needed—whether that’s graphic design, SEO Services, email automation, or social media management. We’re here to Grow Your Business (or nonprofit!) and increase your impact.
Stop Wasting Time on Administrative Tasks
You didn’t get into nonprofit work to manage marketing departments or juggle Marketing Campaign Planning. You did it to make a difference. Let us take care of the Marketing Operations Optimization, so you can focus on helping those who need you most.
Ready to Get Started?
Stop stressing about marketing and start making a bigger impact today. Contact Rose and Angel to schedule a Free Marketing Consultation and see how Fractional CMO Services can help your nonprofit Boost Conversions, Increase Donor Retention, and Achieve Marketing Success.