If you’re leading a small nonprofit or mission-driven startup, chances are marketing feels like a second (or third) full-time job. You’re juggling campaigns, donor engagement, email newsletters, and maybe even TikTok—without a full marketing team behind you.
You don’t need another generic consultant.
You need a strategy partner who can jump in, align your marketing with your mission, and help your team make confident, creative moves.
That’s where fractional CMO services come in.
What Is a Fractional CMO, Anyway?
A fractional CMO (Chief Marketing Officer) is a seasoned marketing leader who works with your organization part-time—giving you strategic direction, oversight, and support without the full-time salary.
Think of it as renting a brain (and a plan) instead of buying the whole department.
Unlike traditional consultants who deliver a playbook and bounce, a fractional marketing consultant rolls up their sleeves, integrates with your team, and helps execute real results.
Who Actually Needs One?
Not every organization needs a fractional CMO. But if these sound familiar, it might be time:
- You’re growing fast but your brand isn’t keeping up.
- You’ve got marketing tasks—but no cohesive strategy.
- You’re investing in ads, email, or content but can’t track ROI.
- You need help managing vendors, freelancers, or creative projects.
- You’ve outgrown DIY marketing but can’t afford a full in-house team.
Basically? You know marketing matters, but you need a trusted navigator to lead the way.
Why Nonprofits Benefit Most
Mission-driven orgs like yours often work with limited budgets, lean teams, and a whole lot of heart. That makes strategic marketing more important—and more difficult.
A fractional CMO can help you:
- Align campaigns with your fundraising and outreach goals.
- Build donor journeys that actually convert.
- Develop content that drives engagement (without burning out your team).
- Create metrics dashboards to show the board what’s working.
- Turn big-picture ideas into plans your staff can actually implement.
What It Looks Like to Work Together
Here’s how fractional CMO services work at Rose & Angel:
- You bring the mission. We start by understanding your goals, your people, and your why.
- We build the roadmap. A custom marketing strategy tailored to your timeline, team, and budget.
- You keep the momentum. With ongoing check-ins, task management, and strategic leadership.
It’s marketing—but without the guesswork, the jargon, or the burnout.
Ready to See if It’s the Right Fit?
Let’s talk.
You can get your free marketing checkup form here or fill out the form below to get started.
Your mission deserves momentum. Let’s build it together.