Why I Started Rose and Angel (and What I’ve Learned So Far)

After years leading marketing in the nonprofit space, I saw a pattern: incredible missions and burned-out teams trying to work miracles without clear strategy. That’s why I started Rose and Angel—to help nonprofits grow without losing their soul. In this post, I share what I’ve learned and why better systems, storytelling, and support matter more than ever.

Two hands connecting white puzzle pieces on a wooden surface, symbolizing strategy, clarity, and collaboration in nonprofit marketing.

I didn’t set out to become a consultant.

I set out to make nonprofit marketing better.

After years leading marketing at faith-based and humanitarian organizations, I kept seeing the same story: incredible missions, dedicated teams, and broken systems. Teams expected to perform miracles—with unclear direction, limited tools, and no real strategy.

So, I built Rose and Angel because nonprofit work deserves better marketing. Not more fluff, not more hustle, just better systems, clearer strategy, and storytelling rooted in purpose.

What I’ve Learned Along the Way

  • Clarity creates confidence.
    When teams know who they’re talking to and why, the content is easier to create and more effective.
  • Systems protect people.
    Burnout doesn’t have to be a given. Sound systems create breathing room and make cross-team collaboration smoother.
  • Good marketing doesn’t have to feel icky.
    It can feel like service. Like empathy. Like impact.

Rose and Angel exists to help nonprofits grow without losing their soul. Whether as a fractional CMO, strategist, or creative team—we plug in where you need us most. At our core, we’re here to build marketing that supports both your mission and your team.

Because your work deserves it, and your people do too.

🎯 Ready to take your nonprofit marketing from reactive to remarkable?
Let’s build a strategy that works for you—and the people you serve.

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